What’s a Brand Name Worth?

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A premium report examining how the brand impacts what you pay for heavy equipment.


  • Learn what brand premium is and how it has influenced the resale and auction channels over the past two years
  • Understand how brand name contributes to an equipment’s price to help you with your equipment-buying strategy
  • Caterpillar’s construction equipment had the highest brand premium for 2019 and 2020, see which other brands rounded out the top five

Get your copy of What’s a Brand Name Worth white paper now!