See how brand influences equipment pricing. Read the report HERE.

What’s a Brand Name Worth?

A premium report examining how the brand impacts what you pay for heavy equipment.


  • Learn what brand premium is and how it has influenced the resale and auction channels over the past two years
  • Understand how brand name contributes to an equipment’s price to help you with your equipment-buying strategy
  • Caterpillar’s construction equipment had the highest brand premium for 2019 and 2020, see which other brands rounded out the top five

Fill out the form to be emailed the What’s a Brand Name Worth white paper:

Brand Premium Whitepaper front cover