AEMP Announces Newest Strategic Alliance Program Member – EquipmentWatch

The Association of Equipment Management Professionals (AEMP) announces the newest member of its Strategic Alliance Program. Equipment Watch, a unit of Penton, a leading B2B information services company, becomes AEMP’s newest Strategic Alliance Partner, joining AT&T, Castrol, Caterpillar, Construction Equipment, CNH Construction Equipment, John Deere, Komatsu, Randall Reilly Construction Media, Telogis, Trimble, United Rentals, and Volvo.

Partners are an integral part of the enhancement of AEMP programs designed to provide professional development for the equipment management profession. Partners are committed to the “Equipment Triangle”, the manifestation of higher levels of communication and cooperation between the manufacturer, distributor, and the end-user, and the adherence to AEMP’s Standards of Ethical Conduct.
Garrett Schemmel, Managing Director for Equipment Watch said, “As long time members of AEMP, we have been impressed with the growth trajectory and focus we have seen over the past few years. As a Strategic Alliance Partner, we believe we can help AEMP and its members grow.”

Stan Orr, CAE, President and CSO for AEMP said, “AEMP is pleased to welcome Equipment Watch as a Strategic Alliance Partner.  Organizations whose values and goals align with AEMP and the Equipment Management profession only strengthen our industry.

The data services and resources EquipmentWatch will be providing to AEMP are crucial as we continue to sift through and make sense of big data.   The ability to make strategic data driven decisions to maximize daily operations and the bottom line for our members is critical for their, and our success.”

About Equipment Watch
EquipmentWatch® produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research. EquipmentWatch serves over 15,000 professional, high-volume users of construction and lift truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.
Founded in 1958 as The Equipment Guidebook Company, and later a unit of Dun & Bradstreet’s DataQuest, EquipmentWatch has almost 50 years experience serving contractors, equipment manufacturers, dealers, lenders and insurers, and government agencies involved in large infrastructure construction.

EquipmentWatch is the trusted source for all your heavy equipment and material handling equipment data. Our products are thorough, timely, and accurate. The quality of our data is evidenced by numerous federal and state government uses for large construction projects. We provide ownership and operating cost guides (including the Rental Rate Blue Book® which is specified by state governments for use in 47 states and the District of Columbia), rental rates, value guides, auction data, serial number guides, and lift truck information guides.  For more information, go to

About AEMP
Formed in 1980, the Association of Equipment Management Professionals advances careers of fleet professionals through education, certification, conferences and the AEMP Online University.  AEMP’s members work in construction, government, utilities, energy, and mining and other related sectors. Furthermore, AEMP maintains relationships among manufacturers, users, governmental agencies, educational institutions and others involved in the design and management of heavy equipment.

AEMP created the term The Equipment Triangle and is the cornerstone of the association’s philosophy that a balanced relationship must exist between the End User, Distributor, and OEM/Supplier in the life cycle of a piece of heavy equipment or product. AEMP advances this philosophy through its education and certification programs. For more information, go to