Penton’s EquipmentWatch Introduces A New Industry Benchmark: “Heavy Equipment Auction Market” Quarterly Trending Report

NEW YORK, March 14, 2013 /PRNewswire/ — A new quarterly benchmark report for the construction equipment industry, “Heavy Equipment Auction Market Trending,” was unveiled today by Penton’s EquipmentWatch, the world’s leader in heavy construction research, and the leading provider of database information products for the construction equipment industry.

Targeted to auctioneers, original equipment manufacturers, statisticians, equipment analysts and economists, the report is the first in a new series of verified industry intelligence studies designed to establish more robust benchmarks for the equipment auction marketplace.

“Heavy Equipment Auction Market Trending” is the latest Penton initiative to innovate data and workflow tools for its user markets. Other recently launched workflow tools include Penton’s Source ESB electronic parts digital sourcebook and Trusts & Estates Plus, an iPad app featuring exclusive content from

“For 15 years our data has provided key metrics to the heavy equipment auction marketplace,” said Garrett Schemmel, Director, Brand Management, EquipmentWatch. “This new series of reports offers a comprehensive view of the industry, and also serves as a leading indicator of market activity. As the first and only company to offer verified analyzed intelligence we recognize the value of this data to the industry to deliver unprecedented insights to inform buying decisions.”

The “Heavy Equipment Auction Market Trending” report analyzes activity by price, region, manufacturer and equipment type, thereby providing a quick snapshot of industry trending by all major metrics. Key report findings include:

  • Total sales for the heavy equipment auction market increased from the previous quarter, however represented a downward trend when compared year over year.
  • Western Canada and the Southeast United States represented the largest regions by volume of equipment sold during Fall 2012. The largest increase year over year was seen in Central Canada.
  • Crawler mounted hydraulic excavators topped the list of heavy construction equipment types sold at auction. The average age of all construction equipment recorded was around 12 years.
  • Caterpillar equipment led all manufacturers in terms of volume sold, followed by Deere, Komatsu, Volvo and Bobcat.

The report is focused on data collected between September 1, 2012 and November 30, 2012, and analyzed in context using data drawn from EquipmentWatch’s “The Last Bid”™ database of 1.3+ million records. “The Last Bid” is an authoritative guide to current auction values for used heavy equipment and trucks. Regions were selected based upon the Bureau of Economic Analysis standards and the 4-Region Canadian model.

Industry professionals interested in accessing the new equipment auction trend report will find it here: Enterprises interested in licenses to the Equipment Watch database or custom data analysis may contact Brian Dewey at [email protected] or 770.618.0201.

About EquipmentWatch
EquipmentWatch is the trusted source for heavy equipment and material handling equipment data, produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research. EquipmentWatch serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.

For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, lenders and insurers, and government agencies involved in large infrastructure construction.

About Penton
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

Greg Lutz
Director, Marketing
[email protected]