Penton’s EquipmentWatch Releases “2013 Winter Mega Auction Analysis” For Heavy Equipment

NEW YORK, April 24, 2013 /PRNewswire/ — Penton’s EquipmentWatch, the world’s leader in heavy construction research, used equipment pricing and auction intelligence, has just released the “2013 Winter Mega Auction Analysis,” a new annual report that identifies unique benchmarks and performance indicators of the annual February heavy equipment auction market around Kissimmee, FL.

The “2013 Winter Mega Auction Analysis” analyzes the performance of individual auctioneers while also comparing the performance of specific heavy equipment types in the marketplace. It’s the latest Penton initiative to innovate data and workflow tools for its user markets. Other recently launched tools include the online electronics components database, and’s Trusts & Estates Plus tablet app.

“After a dormant January, the auction market comes back to a life with a bang in February. Our new report is the first to expose relative price premiums by auction house and equipment type, a service that can help buyers and sellers of equipment make better-informed decisions,” said Garrett Schemmel, Director, Brand Management, EquipmentWatch.

Targeted to auctioneers, original equipment manufacturers, statisticians, equipment analysts and economists, the report is the second in a new series of verified industry intelligence studies designed to establish more robust benchmarks for the equipment auction marketplace.

Key findings from the “2013 Winter Mega Auction Analysis” report include:

  • Ritchie Bros., as a possible indicator of an overall equipment pricing premium, maintained the highest average dollars per lot at $18,804
  • Yoder & Frey led all auction houses with a total of more than 10,000 lots
  • Alex Lyon & Son maintained the newest equipment offering with an average equipment age of 6.4 years

Additional analysis indicating relative pricing premiums across equipment types can be found within the report.

The report is focused on data collected between January 31 and March 1, 2013, and analyzed in context using data drawn from EquipmentWatch’s “The Last Bid”™ database of 1.3+ million records. “The Last Bid” is an authoritative guide to current auction values for used heavy equipment and trucks.

Industry professionals interested in access to this new report, as well as others created by EquipmentWatch, can visit the white paper section of Enterprises interested in licenses to the EquipmentWatch database or custom data analysis can contact Brian Dewey at [email protected] or 770.618.0201.

About EquipmentWatch
EquipmentWatch is the trusted source for heavy equipment and material handling equipment data and produces the leading database of information products for the construction equipment industry and is the world leader in heavy construction research. EquipmentWatch serves more than 15,000 professional users of construction and lift-truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and renting of equipment.  For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, lenders, insurers, and government agencies involved in large infrastructure construction.

About Penton
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

Greg Lutz
Director, Marketing
[email protected]