See how brand influences equipment pricing. Read the report HERE.

Empowering the Data-Driven
Rental Company

Make Optimal Fleet Management Decisions

The fleet manager with access to the best data wins. Your EquipmentWatch subscription gives you access to real time monitoring of retail rental rates, customized internal charge rates, values, serial number verification, and rich specifications for nearly every model on the market. Easily create reports, combine datasets, and make advanced rental fleet decisions that result in lower costs and higher margins.

Key Decisions

  • Is it more cost effective to rent or use an owned piece of equipment?
  • How can I determine internal charge rates that estimate costs more accurately?
  • How can I use rate groups to bid projects more competitively?
  • What is the current and future value of my equipment?
Image showing retail rental rates in the EquipmentWatch platform

Benchmark Rental Rates from 500+ Rental Companies.

With rental house data from every part of the country, you can drill down into local rental rate trends and see rental rates from specific local rental companies. Understand pricing trends with two-year visualizations of average rental rates in aggregate and at a state/province level.

Want insights into our rental rates? Download our quarterly report.

The Industry’s Most Trusted Source for Equipment Values

Close deals faster using the standard 3rd party value provider trusted by more banks and lenders than anyone in the industry. We’ve built that trust over decades by providing the most accurate current and residual values, with the most granular adjustments, backed by the world’s largest database of resale and auction market activity (over 28 million records and counting).

Key Decisions

  • How can I quickly and accurately value trade-in equipment?
  • What impact does utilization and region have on an asset’s value?
  • What is the expected residual value for an asset?
  • How can I efficiently value an entire fleet of equipment?
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Zero integration costs. Up and running the same day.

Rental Company Plan

Full access for the entire company

See what our customers say about us

Hyundai’s tagline is ‘Tomorrow’s edge today.’ This is definitely a technology that helps us bridge the gap into the future, be more competitive, and more reactive with what’s happening in the industry.

Corey Rogers
Marketing Manager
Hyundai

We generate tons of internal corporate data. But being able to point to a disinterested 3rd party that’s considered the industry expert gives us more credibility when talking about residual values and owner operating costs.

Matthew Beinlich
Deputy Director of Business Solutions
Komatsu America Corp.

Best For:

Small Fleets & Revenue

  • Specs
  • Values
  • Cost Recovery
  • Etc.
Gray Wells Fargo logo
Gray Travelers Insurance logo
Image of Project Image

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John Doe

Best For:

Medium Fleets & Revenue

  • Specs
  • Values
  • Cost Recovery
  • Etc.
Gray Ritchie Bros. Auctioneers logo
Grey titan machinery logo
Image of Project and Yard Image

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John Doe

Best For:

The Big Guys

  • Specs
  • Values
  • Cost Recovery
  • Etc.
Gray Volvo logo
Gray Wells Fargo logo
Image of Project, Yard and Office Image

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

John Doe

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