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Trusted by Hundreds of Companies Around the World

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Value With Accuracy.

Price With Precision.

An equipment valuation authority for more than 50 years, we’ve taken a modern, big data approach to our Values product to provide market-driven resale and auction values updated on a monthly basis. Refine individual asset valuations further with usage, regional and conditional adjustments to ensure accurate, up to date appraisal and pricing for construction, lift truck and ag equipment.

(Formerly known as the Green Guide)

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Research The Largest Database of Market Activity

Research competitive models, identify market trends and analyze historical data with our searchable Market Data database covering over one million cleaned and verified auction transactions. No one tracks more activity in the U.S. and international heavy equipment auction markets.

(Formerly known as The Last Bid)

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Benchmark Your Rental Rates

Access national and regional advertised rental rates for nearly 18,000 construction and lift truck models using the Retail Rental product. Quarterly updates ensure that your internal and competitive benchmarking strategy remains up to date.

(Formerly known as the AED Green Book)

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Verify Year of Manufacture

Covering nearly every major piece of heavy equipment built in the last 50 years, our online Verification product gives you the ability to identify and verify serial numbers in order to determine a model’s year of manufacture. Use as the first step when appraising trade-in equipment and to increase buyer confidence when selling used models.

(Formerly known as the Serial Number Guide)

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Access Rich Equipment Specifications

The industry’s oldest and richest database, Specs provides you with shipping dimensions along with detailed equipment specs for construction, lift truck and agricultural models. Easily compare similar models through the EquipmentWatch standardized equipment classification system.

(Formerly known as SpecFinder)

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Value An Entire Fleet In Seconds

Store your inventory with integrated Groups functionality and instantly run reports for updated values and rental rates across entire fleets of models to ensure your pricing is up to date. Print to pdf for record keeping or export to excel for deeper analysis. Give your business an intelligence edge by building and tracking competitive fleets in the market.

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Exclusively for Paying Subscribers:
Industry-Leading Insights Reports

PREMIUM Market Report (Monthly) | Residual Values Report

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Features

FAIR MARKET VALUES

Current market values, updated monthly.

MARKET DATA

Search the industry’s largest, cleanest and most up to date auction database.

SERIAL NUMBERS

Can’t find it in our serial number guide? We’ll help you track it down free of charge.

RETAIL RENTAL RATES

Access the only source of benchmark advertised retail rental rates, powered through the Rental Partnership Program, a community of 38 rental house partners.

FORCED LIQUIDATION VALUES

Current auction values, updated monthly.

EQUIPMENT INSIGHTS

Exclusive access to analyst-generated market intelligence.

FLEET MANAGER

Save and organize into fleets. Password protect, share, export. Run reports

RICH MACHINE

SPECIFICATIONS

Access to SpecFinder

EXPERT ANALYST TEAM

Our products are maintained by the industry’s largest team of analysts.

EXPORT EVERYWHERE

Ability to create pdf or excel reports

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RESALE RECORDS, LAST MONTH
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AUCTION RECORDS, LAST MONTH

A Great Complement: Residual Values

The Renter / Seller Plan

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Interested in getting this data in your software (API)?
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