The Data-Driven Equipment Conference

November 7-8 | Atlanta, GA

Experience Traction 3 Ways

[ ABOUT ]

[ WHO SHOULD ATTEND ]

Technology is transforming the heavy equipment industry. Decisions are more data-driven than ever, and the ability to convert information into insights has become a critical survival skill.

Traction: The Data-Driven Equipment Conference is the heavy equipment industry’s largest gathering of thought leaders—bringing together construction companies, financial institutions, equipment dealers, and manufacturers for two days of education, inspiration and connection.

Discover practical, actionable solutions you can put to work immediately. Learn to use data to make better decisions, faster. Join us for Traction 2017—two transformational days that will shape the future of our industry.

From equipment directors and construction CFOs, to project managers and DOT members — no matter your title, level, or role — you’ll walk away inspired, informed, and better connected.

  • Equipment VPs, Directors, and Managers
  • Estimators
  • Chief Technology Officers
  • Construction CFOs
  • Sr. Project Managers
  • Remarketing VPs
  • Asset Management VPs
  • DOT Construction and DOT Fleet Directors
  • Marketing Directors
  • And any equipment industry leader or influencer looking to further their understanding of data and its unending business potential

Some of the companies attending:

Be part of the largest gathering of thought leaders in the heavy equipment industry.

PREMIERE SPONSOR

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[ INDUSTRY SPEAKERS ]

Mike Vorster

Founder, CEMP Central

The Evolution of Data-Driven Decisions in Equipment Management

Jeff Cox Jr.

CEO, VeriTread

Examining Disruptive Tech in the Heavy Haul Industry

Adam Omansky

CEO, WeatherBuild

Next Generation Tech: New Tools to Drive Down Construction Risk

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Amanda Ayala

VP, Dominion Commercial Solutions

The Future of Marketing for Heavy Equipment Manufacturers & Distributors

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Stan Orr

President & CSO, AEMP

The Future of Equipment Management – Fireside Chat with AEMP

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Tom Valbak Aardestrup

COO, Trackunit Inc.

Telematics – Connecting Man & Machine

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Amy Tootle

State Construction Engineer

Florida Department of Transportation: The Path to eConstruction

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Matt Kropp

Co-founder & CEO, FR8Star

Examining Disruptive Tech in the Heavy Haul Industry

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Bill Elverman

VP, PKA Marketing Communications

The Future of Marketing for Heavy Equipment Manufacturers & Distributors

 

[ WHAT TO EXPECT ]

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Product Training

Expand your expertise on the EquipmentWatch platform with product training led by the experts behind it, and get certified.

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Actionable Insights

Stay ahead of the trends shaping tomorrow’s equipment market with insights from industry experts and top EquipmentWatch analysts.

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Explore the EquipmentWatch Edge

Discover the innovative ways EquipmentWatch customers are using our cutting-edge data and software to create competitive advantages across their organizations.

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Cutting-edge Technology

Get a first look at the newest, most advanced technology and software solutions in the heavy equipment industry.

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Unprecedented Access

Connect and share ideas with some of the industry’s brightest minds in an exclusive, intimate setting.

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Winning Solutions

Discover practical, actionable data solutions you can put to work immediately.

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Expert Help

Walk-up or pre-book one-on-one technical assistance with EquipmentWatch experts, pose questions to our team of analysts, see demos and new product features—even provide input on future services and offerings.

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Breakthrough Breakouts

Explore the latest market trends and innovations – including drones and augmented reality in breakout sessions including: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and much more.

 

[ WHAT TO EXPECT ]

Product Training

Receive valuable product training on the EquipmentWatch platform, directly from the experts that built it.

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Actionable Insights

Gain actionable insights into the trends shaping tomorrow’s equipment market with sessions from industry experts and top EquipmentWatch analysts.

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Explore the Customer Journey

Explore our customer’s journey into EquipementWatch products and services. See first-hand how your peers are creating competitive advantages using our data and software across their organizations.

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Cutting-edge Technology

Get a first-look at new, cutting-edge technology and software solutions for the heavy equipment industry.

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Unprecedented Access

Receive unprecedented access to network with some of the brightest minds in the field in an intimate setting.

Winning Solutions

Walkaway with efficient ways to use data for a winning solution that you can immediately put into action.

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Expert Help

Have the expert help you need with EquipmentWatch services and software. Walk-up or pre-book 1:1 technical assistance from our experts, pose questions to our team of analysts, see a demo and view new product features, and you can even provide input on future services to help shape our future.

Unmatched Content

Sessions will include topics on market trends, innovation – including drones, augmented reality, and titles like: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and more.

 

[ SESSIONS ]

2 Days | 30+ Sessions | Unmatched Networking

WED, NOV 8
EXPERT DISCUSSIONS
Breakthroughs: AI is Redefining What’s Possible
TUES, NOV 7
INSIGHTS
Market Trends: Lift/Access, Construction Equipment, Ag,
and International
TUES, NOV 7
EXPERT DISCUSSIONS
Examining Disruptive Tech in the Heavy Haul Industry
TUES, NOV 7
EXPERT DISCUSSIONS
Bringing Order to Chaos: The Urgent Need for Machine Verification Standards
WED, NOV 8
EXPERT DISCUSSIONS
The Evolution of Data-Driven Decisions in Equipment Management
WED, NOV 8
EXPERT DISCUSSIONS
What’s on The Horizon: Emerging Technologies in the Finance Industry
WED, NOV 8
PRODUCT TRAINING BOOTCAMP
Rental Decision Point: The Proven Framework for Renting vs Using Your Own
WED, NOV 8
EXPERT DISCUSSIONS
Thinking Ahead: The Heavy Equipment Auction Industry in 2027
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Book your slot in advance, or just swing by.

 

[ SPEAKERS & TRAINERS ]

 

[ REGISTER ]

 

[ EXPLORE TRACTION ]

PRODUCT TRAINING BOOTCAMP
You’re already an EquipmentWatch software user but you know there’s so much more.

Included with your Traction pass, you can attend any of the Product Training Bootcamp sessions to see and explore first-hand new, advanced, tactics and master the skills needed to best optimize your use of EquipmentWatch products. Led by the EquipmentWatch Product Team, bootcamp sessions will re-introduce you to our software, teach you mastery skills, and give you a keener sense of how to share our data internally so you can make smarter decisions in business.

8 HOURS | 8 SESSIONS
EXECUTIVE SUMMIT
We’re pulling together the most inspiring and ambitious minds in the heavy equipment industry for an invite-only Executive Summit prior to the Traction conference kick-off. Summit is an essential industry touch-point, with tailor-made programming, where leaders and influencers intersect for uniquely meaningful conversations, thought-provoking panels, and executive networking.
Attend and help foster lively dialogue that will innovate the heavy equipment industry. Space is limited. Register early for Traction in order to be considered.
TUES | 8:00 AM – 12:00 PM
EVENING EVENT
Our evening event will be a great way to have a little fun and network in a unique setting. You’ll spend the evening in one of Atlanta’s premiere destinations in the heart of Midtown.
Join us for a fun-filled evening and make valuable connections during Traction. This event is included with your conference ticket. Dinner and drinks are included.
TUES | 7:00 PM – 10:00 PM
WELLNESS WAKE-UP
Not only can you explore Traction, you can also gain Traction by joining one of our morning wellness sessions (optional). Network while breaking a sweat on a guided run, group bike ride, or an indoor boot camp on Wednesday morning before the opening session.
This is a great way to kick-start Traction Day 2 and network outside of the conference room.
WED | 6:00 AM – 7:30 AM
AWARDS LUNCHEON
The EquipmentWatch Lowest Cost of Ownership Award is the industry’s only award based on 5-year equipment ownership costs.

This data-driven program recognizes model series which have proven to be durable, affordable, and versatile enough to be singled out as the least expensive to own in their class.

WED | 12:00 PM – 1:30 PM

SPONSORS:

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veritread
weatherbuild-logo_small
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LOEWS ATLANTA HOTEL

Book at the host hotel and enjoy:

  • Discounted nightly rate of $209.00
  • Convenient access to all of the Traction activities – Loews Atlanta is both the official host hotel and the meeting venue for Traction
  • Complimentary WiFi access in both your sleeping room and the meeting space
  • Discounted parking charges
  • Unlimited opportunities to network with other conference attendees

1065 Peachtree Street NE
Atlanta, GA 30309
Phone: 404-745-5000
Reservations: 1-877-872-0104

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[ CONTACT INFO ]

Customer Service:

Email: tractioninfo@equipmentwatch.com
Phone: 877.770.1656
Office Hours: 8:30 AM – 5:00 PM MT

For press, speakers & sponsorship inquiries:

Denise Quashie
Director, Authority Programs & Events
denise.quashie@equipmentwatch.com

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