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The Data-Driven Equipment Conference

NOVEMBER 7 – 8 | ATLANTA, GA

 

[ ABOUT ]

Data is changing the way the world makes decisions about heavy equipment, and companies that are able to turn data into insights are winning. Traction: The Data-Driven Equipment Conference is the only event for industry innovators who want to lead that charge, not be swept up by it.

Traction will foster important, long-lasting, connections and arm you with product and market insights that will lead to immediate improvements in how you do business. It’s designed to educate, inform and inspire leaders in the heavy equipment industry. And, it will expand your understanding of new possibilities of what’s next for the heavy equipment industry.

We’re bringing together data-driven leaders from across the heavy equipment landscape, including: construction companies, financial institutions, equipment dealers, and manufacturers for two-days of in-depth learning and training.

Attend Traction and make smarter, faster decisions about heavy equipment.

 

[ WHAT TO EXPECT ]

Product Training

Receive valuable product training on the EquipmentWatch platform, directly from the experts that built it.

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Actionable Insights

Gain actionable insights into the trends shaping tomorrow’s equipment market with sessions from industry experts and top EquipmentWatch analysts.

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Explore the Customer Journey

Explore our customer’s journey into EquipementWatch products and services. See first-hand how your peers are creating competitive advantages using our data and software across their organizations.

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Cutting-edge Technology

Get a first-look at new, cutting-edge technology and software solutions for the heavy equipment industry.

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Unprecedented Access

Receive unprecedented access to network with some of the brightest minds in the field in an intimate setting.

Winning Solutions

Walkaway with efficient ways to use data for a winning solution that you can immediately put into action.

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Expert Help

Have the expert help you need with EquipmentWatch services and software. Walk-up or pre-book 1:1 technical assistance from our experts, pose questions to our team of analysts, see a demo and view new product features, and you can even provide input on future services to help shape our future.

Unmatched Content

Sessions will include topics on market trends, innovation – including drones, augmented reality, and titles like: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and more.

 

[ WHAT TO EXPECT ]

Product Training

Receive valuable product training on the EquipmentWatch platform, directly from the experts that built it.

artboard-301icon

Actionable Insights

Gain actionable insights into the trends shaping tomorrow’s equipment market with sessions from industry experts and top EquipmentWatch analysts.

artboard-301-copy-6icon

Explore the Customer Journey

Explore our customer’s journey into EquipementWatch products and services. See first-hand how your peers are creating competitive advantages using our data and software across their organizations.

artboard-301-copy-3icon

Cutting-edge Technology

Get a first-look at new, cutting-edge technology and software solutions for the heavy equipment industry.

artboard-301-copy-4icon

Unprecedented Access

Receive unprecedented access to network with some of the brightest minds in the field in an intimate setting.

Winning Solutions

Walkaway with efficient ways to use data for a winning solution that you can immediately put into action.

artboard-301-copyicon

Expert Help

Have the expert help you need with EquipmentWatch services and software. Walk-up or pre-book 1:1 technical assistance from our experts, pose questions to our team of analysts, see a demo and view new product features, and you can even provide input on future services to help shape our future.

Unmatched Content

Sessions will include topics on market trends, innovation – including drones, augmented reality, and titles like: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and more.

 

[ SESSIONS ]

2 Days | 30+ Sessions | Unmatched Networking

TUES, NOV 7
EXECUTIVE
Breakthroughs: AI is Redefining What’s Possible
TUES, NOV 7
INSIGHTS
Market Trends: Lift/Access, Construction Equipment, Ag,
and International
TUES, NOV 7
EXECUTIVE
Examining Disruptive Tech in the Heavy Haul Industry
TUES, NOV 7
INSIGHTS
Bringing Order to Chaos: The Urgent Need for Machine Verification Standards
WED, NOV 8
INSIGHTS
The Evolution of Data-Driven Decisions in Equipment Management
WED, NOV 8
INSIGHTS
What’s on The Horizon: Emerging Technologies in the Finance Industry
WED, NOV 8
PRODUCT
Rental Decision Point: The Proven Framework for Renting vs Using Your Own
WED, NOV 8
INSIGHTS
Thinking Ahead: The Heavy Equipment Auction Industry in 2027

 

[ SPEAKERS & TRAINERS ]

Garrett Schemmel
EquipmentWatch
Vice President
Product Training

Sam Giffin
EquipmentWatch
Director, Business Insights
Market Insights

Elise Gregory
EquipmentWatch
Senior Industry Analyst
Product Training

Greg Lutz
EquipmentWatch
Director, Marketing
Product Training

Tom Christerson
EquipmentWatch
Territory Account Manager
Product Training

Christopher Griffin
EquipmentWatch
Director, Sales
Product Training

Jeff Welch
EquipmentWatch
Data Analysis Manager
Product Training

Brian Dewey
EquipmentWatch
Director Strategic Accounts
Product Training

Additional industry speakers to be added soon.

 

[ REGISTER ]

  • GOVERNMENT RATE
    $795ID Required
  • ONSITE RATE
    $1,495Starts 10.15.2017
  • REGULAR RATE
    $1,295Starts 9.16.2017

 

[ EXPLORE TRACTION ]

HACKATHON

Calling all coders, developers, innovators, and makers interested in leveraging data and technology to solve large, real world problems in the heavy equipment industry.

Join our hackathon prior to the kick-off of Traction: The Data-Driven Equipment Conference for a creative 12-hours of building something amazing from the ground up.

TUES | 8:00 AM – 6:00 PM
WED | 8:00 AM – 10:30 AM

EXECUTIVE SUMMIT

We’re pulling together the most inspiring and ambitious minds in the heavy equipment industry for an invite-only Executive Summit prior to the Traction conference kick-off.

Attend and help foster lively dialogue that will innovate the heavy equipment industry. Space is limited. Register early for Traction in order to be considered.

TUES | 8:00 AM – 12:00 PM

EVENING EVENT

Our evening event will be a great way to have a little fun and network in a unique setting. You’ll spend the evening in one of Atlanta’s premiere destinations in the heart of Midtown.

Join us for a fun-filled evening and make valuable connections during Traction. This event is included with your conference ticket. Dinner and drinks are included.

TUES | 7:00 PM – 10:00 PM

WELLNESS WAKE-UP

Not only can you explore Traction, you can also gain Traction by joining one of our morning wellness sessions (optional). Network while breaking a sweat on a guided run, group bike ride, or an indoor boot camp on Wednesday morning before the opening session.

This is a great way to kick-start Traction Day 2 and network outside of the conference room.

WED | 6:00 AM – 7:30 AM

AWARDS LUNCHEON

The EquipmentWatch Lowest Cost of Ownership Award is the industry’s only award based on 5-year equipment ownership costs.

This data-driven program recognizes model series which have proven to be durable, affordable, and versatile enough to be singled out as the least expensive to own in their class.

WED | 12:00 PM – 1:30 PM

 

[ LOCATION ]

LOEWS ATLANTA HOTEL

Traction nightly rate is $209

1065 Peachtree Street NE

Atlanta, GA 30309

Phone: 404-745-5000
Reservations: 1-877-872-0104

[ CONTACT INFO ]

Customer Service:

Email: tractioninfo@equipmentwatch.com
Phone: 877.770.1656
Office Hours: 8:30 AM – 5:00 PM MT

For press, speakers & sponsorship inquiries:

Denise Quashie
Director, Authority Programs & Events
denise.quashie@equipmentwatch.com

  .

[ GENERAL INFO ]