The Data-Driven Equipment Conference
NOVEMBER 7 – 8 | ATLANTA, GA
[ ABOUT ]
Data is changing the way the world makes decisions about heavy equipment, and companies that are able to turn data into insights are winning. Traction: The Data-Driven Equipment Conference is the only event for industry innovators who want to lead that charge, not be swept up by it.
Traction will foster important, long-lasting, connections and arm you with product and market insights that will lead to immediate improvements in how you do business. It’s designed to educate, inform and inspire leaders in the heavy equipment industry. And, it will expand your understanding of new possibilities of what’s next for the heavy equipment industry.
We’re bringing together data-driven leaders from across the heavy equipment landscape, including: construction companies, financial institutions, equipment dealers, and manufacturers for two-days of in-depth learning and training.
Attend Traction and make smarter, faster decisions about heavy equipment.
[ WHAT TO EXPECT ]
Receive valuable product training on the EquipmentWatch platform, directly from the experts that built it.
Gain actionable insights into the trends shaping tomorrow’s equipment market with sessions from industry experts and top EquipmentWatch analysts.
Explore the Customer Journey
Explore our customer’s journey into EquipementWatch products and services. See first-hand how your peers are creating competitive advantages using our data and software across their organizations.
Get a first-look at new, cutting-edge technology and software solutions for the heavy equipment industry.
Receive unprecedented access to network with some of the brightest minds in the field in an intimate setting.
Walkaway with efficient ways to use data for a winning solution that you can immediately put into action.
Have the expert help you need with EquipmentWatch services and software. Walk-up or pre-book 1:1 technical assistance from our experts, pose questions to our team of analysts, see a demo and view new product features, and you can even provide input on future services to help shape our future.
Sessions will include topics on market trends, innovation – including drones, augmented reality, and titles like: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and more.
[ SESSIONS ]
2 Days | 30+ Sessions | Unmatched Networking
[ SPEAKERS & TRAINERS ]
Director, Business Insights
Senior Industry Analyst
Territory Account Manager
Data Analysis Manager
Director Strategic Accounts
Additional industry speakers to be added soon.
[ REGISTER ]
[ EXPLORE TRACTION ]
Calling all coders, developers, innovators, and makers interested in leveraging data and technology to solve large, real world problems in the heavy equipment industry.
Join our hackathon prior to the kick-off of Traction: The Data-Driven Equipment Conference for a creative 12-hours of building something amazing from the ground up.
TUES | 8:00 AM – 6:00 PM
WED | 8:00 AM – 10:30 AM
WED | 8:00 AM – 10:30 AM
We’re pulling together the most inspiring and ambitious minds in the heavy equipment industry for an invite-only Executive Summit prior to the Traction conference kick-off.
Attend and help foster lively dialogue that will innovate the heavy equipment industry. Space is limited. Register early for Traction in order to be considered.
TUES | 8:00 AM – 12:00 PM
Our evening event will be a great way to have a little fun and network in a unique setting. You’ll spend the evening in one of Atlanta’s premiere destinations in the heart of Midtown.
Join us for a fun-filled evening and make valuable connections during Traction. This event is included with your conference ticket. Dinner and drinks are included.
TUES | 7:00 PM – 10:00 PM
Not only can you explore Traction, you can also gain Traction by joining one of our morning wellness sessions (optional). Network while breaking a sweat on a guided run, group bike ride, or an indoor boot camp on Wednesday morning before the opening session.
This is a great way to kick-start Traction Day 2 and network outside of the conference room.
WED | 6:00 AM – 7:30 AM
The EquipmentWatch Lowest Cost of Ownership Award is the industry’s only award based on 5-year equipment ownership costs.
This data-driven program recognizes model series which have proven to be durable, affordable, and versatile enough to be singled out as the least expensive to own in their class.
WED | 12:00 PM – 1:30 PM
[ LOCATION ]
LOEWS ATLANTA HOTEL
Traction nightly rate is $209
1065 Peachtree Street NE
Atlanta, GA 30309