Traction 2017 | November | Atlanta | EquipmentWatch

The Data-Driven Equipment Conference




Data is changing the way the businesses make decisions — and companies that are able to turn data into insight are winning big. In today’s world, internal innovators must lead the charge, not be swept up by the rising tide of an increasingly technology and data-driven industry.

Traction: The Data-Driven Equipment Conference wants to help your company be at forefront of this data revolution. That’s why we’re bringing together industry leaders from across the heavy equipment landscape, including: construction companies, financial institutions, equipment dealers and manufacturers, for two-days of in-depth learning and training.

At Traction you’ll foster long-lasting, important connections while arming yourself with the latest market insights and product developments. Interactive training sessions will transform current customers into power users of the EquipmentWatch platform. Designed to educate, inform, and inspire, this groundbreaking conference will expand your understanding of what’s next (and what’s possible) for the heavy equipment industry.

From equipment directors and construction CFOs, to project managers and DOT members — no matter your title, level, or role — you’ll walk away inspired, informed, and better connected.

  • Equipment VPs, Directors, and Managers
  • Estimators
  • Chief Technology Officers
  • Construction CFOs
  • Sr. Project Managers
  • Remarketing VPs
  • Asset Management VPs
  • DOT Construction and DOT Fleet Directors
  • Marketing Directors
  • And any equipment industry leader or influencer looking to further their understanding of data and its unending business potential.

Attend Traction and make smarter, faster decisions about heavy equipment in your industry.



Mike Vorster
President of C.E.M.P. Central Inc.


Adam Omansky
Co-founder & CEO of WeatherBuild


Jeff Cox Jr.
Founder and CEO of VeriTread

More speakers to be added soon.



Product Training

Receive valuable product training on the EquipmentWatch platform, directly from the experts that built it.

Actionable Insights

Gain actionable insights into the trends shaping tomorrow’s equipment market with sessions from industry experts and top EquipmentWatch analysts.

Explore the Customer Journey

Explore our customer’s journey into EquipementWatch products and services. See first-hand how your peers are creating competitive advantages using our data and software across their organizations.

Cutting-edge Technology

Get a first-look at new, cutting-edge technology and software solutions for the heavy equipment industry.

Unprecedented Access

Receive unprecedented access to network with some of the brightest minds in the field in an intimate setting.

Winning Solutions

Walkaway with efficient ways to use data for a winning solution that you can immediately put into action.

Expert Help

Have the expert help you need with EquipmentWatch services and software. Walk-up or pre-book 1:1 technical assistance from our experts, pose questions to our team of analysts, see a demo and view new product features, and you can even provide input on future services to help shape our future.

Unmatched Content

Sessions will include topics on market trends, innovation – including drones, augmented reality, and titles like: The Future of Marketing for Heavy Equipment Manufacturers, Next Generation: Tech in the Finance Industry, The Urgent Need for Machine Verification Standards, Deep Dive Q&A – Large Fleet Managers, Understanding the True Cost of Machine (Un)Utilization, and more.



Attend cutting-edge sessions that will deliver actionable insights.

TUES, NOV 7 | 45 MIN
Market Trends: Lift/Access, Construction Equipment, Ag, and International
TUES, NOV 7 | 45 MIN
Market Trends: Lift/Access, Construction Equipment, Ag, and International
TUES, NOV 7 | 45 MIN
Market Trends: Lift/Access, Construction Equipment, Ag, and International
TUES, NOV 7 | 45 MIN
Market Trends: Lift/Access, Construction Equipment, Ag, and International



Additional industry speakers to be added soon.



    $795ID Required
    $1,495Starts 10.15.2017
    $1,295Starts 9.16.2017




Calling all coders, developers, innovators, and makers interested in leveraging data and technology to solve large, real world problems in the heavy equipment industry.

Join our hackathon prior to the kick-off of Traction: The Data-Driven Equipment Conference for a creative 12-hours of building something amazing from the ground up.

TUES | 8:00 AM – 8:00 PM


We’re pulling together the most inspiring and ambitious minds in the heavy equipment industry for an invite-only Executive Summit prior to the Traction conference kick-off.

Attend and help foster lively dialogue that will innovate the heavy equipment industry. Space is limited. Register early for Traction in order to be considered.

TUES | 8:00 AM – 12:00 PM


Our evening event will be a great way to have a little fun and network in a unique setting. You’ll spend the evening in one of Atlanta’s premiere destinations in the heart of Midtown.

Join us for a fun-filled evening and make valuable connections during Traction. This event is included with your conference ticket. Dinner and drinks are included.

TUES | 8:00 PM – 11:30 PM


Not only can you explore Traction, you can also gain Traction by joining one of our morning wellness sessions (optional). Network while breaking a sweat on a guided run, group bike ride, or an indoor boot camp on Wednesday morning before the opening session.

This is a great way to kick-start Traction Day 2 and network outside of the conference room.

WED | 6:00 AM – 7:30 AM


The EquipmentWatch Lowest Cost of Ownership Award is the industry’s only award based on 5-year equipment ownership costs.

This data-driven program recognizes model series which have proven to be durable, affordable, and versatile enough to be singled out as the least expensive to own in their class.

WED | 12:00 PM – 1:30 PM



Book at the host hotel and enjoy:

  • Discounted nightly rate of $209.00
  • Convenient access to all of the Traction activities – Loews Atlanta is both the official host hotel and the meeting venue for Traction
  • Complimentary WiFi access in both your sleeping room and the meeting space
  • Discounted parking charges
  • Unlimited opportunities to network with other conference attendees

1065 Peachtree Street NE
Atlanta, GA 30309
Phone: 404-745-5000
Reservations: 1-877-872-0104


For event-related questions, please contact:

Denise Quashie
Director, Authority Programs & Events
[email protected]