AEMP Announces Newest Strategic Alliance Program Member | EquipmentWatch

AEMP Announces Newest Strategic Alliance Program Member

Middleton, WI – The Association of Equipment Management Professionals (AEMP) announces the newest member of its Strategic Alliance Program. EquipmentWatch provides data for construction equipment, lift trucks and ag equipment, equipment costs, values/prices, year verification and rental rates. This robust company becomes AEMP’s newest Strategic Alliance Partner, joining Castrol, Caterpillar, JLG, John Deere, Komatsu, Shell Lubricants, Trimble, United Rentals, Volvo and WearCheck.

Partners are integral to AEMP’s programmatic growth. The Association’s education and training are designed to provide professional development for the equipment management profession. Strategic Alliance Partners are a crucial “Equipment Triangle” component in enhancing our professional products.

EquipmentWatch and Asset Intelligence Group President Simon Ferguson said, “EquipmentWatch is delighted to become a Strategic Alliance Partner to AEMP. As data & analytics become increasingly vital in equipment management, we look forward to helping support AEMP and its members with initiatives to fuel growth and professional development.”

Donté Shannon, FASAE, CAE, CEO of AEMP, said, “AEMP is excited about this inaugural partnership with EquipmentWatch. As the Association works to be a premiere resource for equipment/fleet managers, EquipmentWatch will be integral in helping us provide data products that are important and vital to equipment managers being successful in their daily job roles.”

About EquipmentWatch

EquipmentWatch is the trusted source for heavy equipment data and intelligence. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in independent, third-party heavy equipment research serving more than 15,000 professional, high-volume users of construction, ag, and lift/access data. The EquipmentWatch products are valuable tools in decisions surrounding the purchase, valuation, operation, and equipment disposal.

For over 60 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, rental companies, lenders, insurers, and government agencies involved in heavy civil construction. For more information, visit

About AEMP

Formed in 1982, the Association of Equipment Management Professionals advances careers of fleet professionals through education, certification, conferences and the AEMP Online University.  AEMP’s members work in construction, government, utilities, energy, mining, and other related sectors. Furthermore, AEMP maintains relationships among manufacturers, users, governmental agencies, educational institutions and others involved in the design and management of heavy equipment.

AEMP created the term The Equipment Triangle and is the cornerstone of the Association’s philosophy that a balanced relationship must exist between the End User, Distributor, and OEM/Supplier in the life cycle of a piece of heavy equipment or product. AEMP advances this philosophy through its education and certification programs. For more information, go to