Conference Brings Together Thought Leaders from Across the Industry; Offers EquipmentWatch Product Training to Expand Attendee Expertise; JLG is Conference Premiere Sponsor

ATLANTA, October 17, 2017 – EquipmentWatch, the world leader in data, software and insights for the heavy equipment industry, today unveiled the conference program for Traction: The Data-Driven Equipment Conference, an inaugural two-day customer event designed to educate, inform and inspire leaders in the heavy equipment industry taking place November 7-8 in Atlanta.

“We’ve gathered together the industry’s thought leaders for a new, deeper equipment industry discussion, one pushed forward by unique insights from our own analyst experts as well as by the opinions and experience of industry innovators and experts,” said Garrett Schemmel, vice president of EquipmentWatch. “The response has been incredible. Traction is proving to be the meeting point for those who respect data, are hungry to learn and believe the industry is changing quickly.”

The Traction premiere sponsor is JLG, the world’s leading designer and manufacturer of access equipment. “We are pleased to collaborate with EquipmentWatch as the premiere sponsor and support an event that’s providing a valuable service to the heavy equipment industry, giving fleet owners an independent information resource centered around highest retained value from which to make their purchasing decisions,” states Jennifer Stiansen, Director of Marketing for JLG Industries.

Traction will bring together the largest gathering of thought leaders from in the heavy equipment industry – those that build machines, sell and rent machines and operate machines – to share insights with Traction attendees. In addition to EquipmentWatch analysts, some of the Traction expert speakers include:

• Adam Yoxtheimer, Engagement Director, Airware
• Stan Orr, President & CSO, AEMP
• Mike Vorster, Founder, C.E.M.P. Central
• Amanda Ayala, VP, Dominion Commercial Solutions
• Amy Tootle, State Construction Engineer, Florida Department of Transportation
• Matt Kropp, CEO, FR8Star
• Bill Elverman, Vice President and Director of Public Relations, PKA Marketing Communications
• Tom Valbak Aardestrup, COO, Trackunit Inc.
• Jeff Cox Jr., CEO, VeriTread
• Adam Omansky, CEO, WeatherBuild
• Annie Eaton, Co-founder and CEO of Futurus

To view the complete list of sessions and speakers, visit: https://equipmentwatch.com/traction/schedule/

Traction will offer a broad spectrum of in-the-moment insights from the EquipmentWatch team of analysts. The analysts leverage the industry’s most significant, proprietary data allowing for a data-proven perspective on trends not available anywhere else. During the Analyst Insights track, EquipmentWatch analysts will share their takes on emerging trends in areas ranging from equipment to marketing to international issues.

The conference program will also introduce a Product Training Bootcamp, which leads to an EquipmentWatch Certification, to help attendees expand their expertise with product training led by the EquipmentWatch team. Eight hours of training sessions will offer insights into critical academic concepts, provide basic and advanced levels of product training, and give attendees a first look at new features. Click here to view the complete schedule.

Additionally, The DataLab will offer immediate hands-on help from EquipmentWatch experts. Attendees can walk-up or book one-on-one technical assistance, pose questions to analysts, see product demos and explore new features – even contribute to the advancement of future products. The DataLab will be open on Wednesday, November 8 from 10:00 a.m. – 3:30 p.m.

To register to attend Traction, visit exploretraction.com.

Media interested in obtaining media credentials or for sponsorship inquiries contact Denise Quashie at [email protected].

# # #

About EquipmentWatch
EquipmentWatch is the trusted source for heavy equipment data and intelligence. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.

For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, rental companies, lenders and insurers, and government agencies involved in heavy civil construction.

About Informa
EquipmentWatch is part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.

Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Media Contact:
Denise Quashie
Director, Authority Programs & Events
EquipmentWatch & Price Digests
O: 770 618 0395
[email protected]