Penton’s EquipmentWatch Expands the EquipmentWatch Index to Cover Major Heavy Equipment Categories: Construction, Agricultural and Truck

NEW YORK, Sept. 15, 2014 /PRNewswire/ — Penton’s EquipmentWatch, the world’s leader in heavy equipment research, and the leading provider of database information products for the heavy equipment industry, has expanded the coverage of the EquipmentWatch INDEX™, a monthly benchmarking report tracking price, volume and age trends in the heavy equipment market, to include ag and truck, in addition to the existing construction equipment content.

The addition of agriculture to the INDEX is just the first step in EquipmentWatch’s coverage of ag equipment.  Currently in BETA, Green Guide, Ag, when launched in late 2014, will provide a leading online resource for resale values, quick-sale values, original prices, and product specs for ag equipment produced over the past 20 years.

“The EquipmentWatch INDEX™ is designed to help those in our industry to get an immediate sense of the status and health of equipment sales activity,” said Garrett Schemmel, Director, Brand Management, EquipmentWatch. “In addition to price and volume trending by state, we are also benchmarking age trends for top key manufacturers. We’re really excited about these benchmarks, as they don’t exist anywhere else in our industry.”

The “EquipmentWatch INDEX™” (free to download) is sent monthly to those who have requested it. Key findings of August activity include:

Construction Equipment

  • Southeast prices dropped 4.9% compared to July on average.
  • Auction volume increased by over 8.9%.
  • The average age of resale equipment sold this month was 8.5 years.

Agricultural Equipment

  • Prices went down while volume increased by over 20% in several states.
  • The biggest price drop was in the Southeast, with a median decrease of 10.4%.
  • The average age of Wheel Tractors dropped by over a year to 11.1 years.

On-Highway Truck

  • Heavy Duty trucks comprised 51.1% of the trucks on the market.
  • Volume increased substantially this month.
  • The average age of trucks on the resale market decreased across all three major categories age increased by 3.6% and 2.4% in the resale and auction markets, respectively

The report is focused on data collected between  August 1, 2014 and August 31, 2014 and analyzed in context using data drawn from EquipmentWatch’s “The Last Bid”™ database of 1.4+ million records, as well as our proprietary resale activity database, with over 500k unique transactions records in August.

Industry professionals interested in access to the new equipment auction trend reports, visit our report library. Enterprises interested in licenses for the Equipment Watch database or custom data analysis, contact Brian Dewey at [email protected] or 770.618.0201.

About EquipmentWatch
EquipmentWatch is the trusted source for heavy equipment data. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.

For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, lenders and insurers, and government agencies involved in large infrastructure construction.

About Penton
Penton drives performance for more than sixteen million professionals each and every day. These professional rely on the company to deliver: Insights, information and workflow tools to inform critical business decisions; networking and community to engage them with industry peers and partners; and data and marketing services to advance their business performance and deliver return-on-investment (ROI.) They look to Penton to power the possibilities.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit

Garrett Schemmel
Director, Brand ManagementEquipmentWatch
Telephone: (770) 618-0394
Email: [email protected]