Penton’s EquipmentWatch Launches Summer Quarterly Reports For Auction And Resale Equipment Markets

NEW YORK, Aug. 8, 2013 /PRNewswire/ — Penton’s EquipmentWatch, the world’s leader in heavy equipment research, and the leading provider of database information products for the construction equipment industry, today launched two quarterly benchmark reports for the equipment industry, the “Heavy Equipment Auction Market Trending Report” and the “Heavy Equipment Resale Market Trending Report.”  The two reports also feature a one-time special analysis of trends in the commercial trucks segment.

“The second quarter saw a slight decrease in auction volume compared to the previous year,” said Garrett Schemmel, Director, Brand Management, EquipmentWatch. “Additionally, in the private market, we saw a noticeable decrease in asking prices by nearly 10 percent.  Overall, we have seen a softening in the heavy equipment market in the second quarter.”

The “Heavy Equipment Auction Market Trending” (free to download) report analyzes activity by price, region, manufacturer and equipment type, thereby providing a quick snapshot of industry trending by all major metrics. Key report findings include:

  • A one percent decrease in equipment volume year-over-year
  • Western Canada showed the most significant increase in activity at 85 percent
  • Komatsu excavators increased their price premium to surpass Caterpillar as the highest unit sale price in that segment

The “Heavy Equipment Resale Market Trending” (free to download) report analyzes activity by price, region, manufacturer and equipment type in the resale, or private, end of the market. For the first time, this report is launched in parallel with the auction report. Key findings include:

  • Asking prices in Q2 2013 continued a slide from the previous quarter, showing a 9 percent decline from Q1 2013
  • Skid Steer Loaders avoided the general market decline by posting a 9 percent quarterly prices increase over the first quarter
  • Caterpillar 4-WD wheel loaders catapulted in price in the 2nd quarter, commanding a more than 40 percent increase in asking prices

The reports are focused on data collected between April 1, 2013 and June 30, 2013 and analyzed in context using data drawn from EquipmentWatch’s “The Last Bid”™ database of 1.4+ million records. “The Last Bid” is an authoritative guide to current auction values for used heavy equipment and trucks. Regions were selected based upon the Bureau of Economic Analysis standards and the 4-Region Canadian model.

Industry professionals interested in access to the new equipment auction trend reports, visit Enterprises interested in licenses for the Equipment Watch database or custom data analysis, contact Brian Dewey at [email protected] or 770.618.0201.

About EquipmentWatch
EquipmentWatch is the trusted source for heavy equipment data. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.

For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, lenders and insurers, and government agencies involved in large infrastructure construction.

About Penton
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at

Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

Garrett Schemmel
Director, Brand Management, EquipmentWatch
Telephone: (770) 618-0394
Email: [email protected]

Kate Spellman
SVP, Marketing
Phone: (212) 204-4351
Email: [email protected]