Penton’s EquipmentWatch Releases “2015 Winter Mega Auction Analysis” For Heavy Equipment

NEW YORK, April 13, 2015 /PRNewswire/ — Penton‘s EquipmentWatch, the world’s leader in heavy construction researchused equipment pricing and auction intelligence, has just released the “2015 Winter Mega Auction Analysis,” an annual report that identifies unique benchmarks and performance indicators of the annual February heavy equipment auction market around Kissimmee, FL.

“We know how important the February auctions are as an indicator of industry activity,” said Garrett Schemmel, Managing Director of EquipmentWatch. “The ‘2015 Winter Mega Auction Analysis’ measures the composition of equipment types sold by each auctioneer along with trends in age and price for several key equipment types. In doing so, we’re able to provide insights that help buyers and sellers of equipment make better-informed decisions.”

The report is targeted for equipment managers, renters and sellers, but also has critical implications for professionals in the equipment finance and inland-marine insurance industries. Key findings from the “2015 Winter Mega Auction Analysis” report include:

  • Excavators were the most common equipment type sold across the three major auction houses
  • Compared with 2014, age on market was up for 5 of 6 major equipment types studied
  • Prices controlling for age were down from last year for larger equipment types such as Articulated Wheel Loaders

The report is focused on data collected between January 31 and March 1, 2015, and analyzed in context using data drawn from EquipmentWatch’s extensive auction database of 1.3+ million records. This database is available to query for EquipmentWatch subscribers through our data mining tool for those who want to prove their own hypotheses in a quantitative manner.

EquipmentWatch has made this report available for free download on the EquipmentWatch Intelligence site at

For additional information on EquipmentWatch and its products go to


EquipmentWatch is the trusted source for heavy equipment data. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.

For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, lenders and insurers, and government agencies involved in large infrastructure construction.


Penton drives performance for more than eighteen million professionals each and every day. They rely on us to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

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Greg Lutz

Director, Marketing




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