Market Popularity

Market Popularity is a proprietary metric calculated by EquipmentWatch to determine a model’s popularity relative to other models within the same equipment category.

Popularity is calculated using transactional data collected within a rolling 12-month period.  After finding the unit volume for each model, a percentile-based distribution is created for the entire category.  Based on the number of records observed, the model will fall into one of 5 percentiles of the distribution.  Each percentile corresponds with one of the popularity levels shown below.

Market Popularity Levels:

• Rare – to 20%
• Uncommon – 21% to 40%
• Common – 41% to 60%
• Popular – 61% to 80%
• Very Popular – above 80%