Penton’s EquipmentWatch Enters Agriculture Valuation Market

NEW YORK, Sept. 8, 2015Penton’s EquipmentWatch, the leading heavy equipment data business, has expanded coverage of its valuation product with the addition of 4,000+ agricultural equipment models, supplementing existing coverage of 10,000+ construction and lift equipment models.

“With a 50-year, rich history of tracking values in the off-highway market, the addition of agriculture equipment to our valuation product was a natural extension of our product line to meet the needs of the finance, insurance and dealer communities,” said Sam Giffin, Senior Industry Analyst for EquipmentWatch. “For quite some time, our customers have been asking for an option when it comes to an agriculture valuation provider.”

With monthly updates, the EquipmentWatch product becomes the only agriculture valuation source to update in near-real time, with other providers only updating their values every 3 months. When tracking market pricing, recency is everything.

“In addition to improved update frequency, we have an expanded equipment coverage beyond any existing agriculture valuation providers,” said Rebecca Fowler, Industry Analyst. “Whether it’s sprayers, planters or balers, we have the best coverage for non self-propelled equipment.”

Available gratis to all existing valuation product subscribers immediately, the agriculture values product is now in the hands of hundreds of leading equipment finance and insurance companies, along with hundreds more equipment dealers.

Interested in finding out more? Contact Garrett Schemmel, Managing Director, for more info, or view the relevant package online:
Finance Package
Insurance Package
Renter/Seller Package

About EquipmentWatch
EquipmentWatch is the leading source for heavy equipment data and insights for the contractor, DOT, equipment finance, inland marine insurance and seller/renter communities. With benchmarking products supplying equipment ownership and operating costs, valuations, advertised retail rentals as well as supporting products for sales data mining, year-verification using serial number and specs research, EquipmentWatch provides the most comprehensive product portfolio in the heavy equipment industry.

EquipmentWatch Intelligence is the insights and consulting arm of EquipmentWatch, providing custom reports, analytics and other solutions for the heavy equipment industry.

About Penton
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit or follow us on Twitter @PentonNow.

Garrett Schemmel
Managing Director, EquipmentWatch & Price Digests
Tel: 770 618 0394
[email protected][/vc_column_text][/vc_column][/vc_row]