Penton Launches New; Simplifies and Expands the Heavy Equipment Industry’s Most Powerful and Trusted Online Software Solution - EquipmentWatch

Penton Launches New; Simplifies and Expands the Heavy Equipment Industry’s Most Powerful and Trusted Online Software Solution

New SaaS platform provides increased efficiency, improved usability and deeper insights for key decision makers.

Atlanta, Ga – (August 1, 2016) – Penton’s EquipmentWatch, the world’s leader in data, insights and workflow tools for the heavy equipment industry, has relaunched their SaaS platform.  It includes broad equipment coverage, across construction, lift/access, agricultural and commercial truck markets, for everyone involved in the equipment lifecycle.

The new platform builds on what is already the most expansive database of historical equipment information with new insights into relative asset utilization, transparent pricing data, value and rental rate trending along with an overall improved interface. Additionally, workflow tools have been introduced to speed the cost recovery process between contractors and project owners, mitigate risk and improve portfolio management for the finance community, and easily allow for the import and export of data for use in other software systems.

“Decisions in the equipment industry are being increasingly driven by data and intelligence. The proper use of data can be the deciding factor in winning the job or getting the most value out of an asset through its economic life,” says Garrett Schemmel, vice president & market leader, EquipmentWatch. “We’re excited to see the competitive edge our platform can deliver to our thousands of customers.”

Notable features and capabilities of the new platform include:

  • Determine the relative utilization of an asset against millions of other assets
  • Visualize long term value and price trends in both the resale (dealer) and auction channels
  • Download data reports for groups of assets for offline analysis or third party software upload
  • Generate custom internal charge rates for bid estimation with up to 24 cost factors such as hours, fuel, wages, taxes, overhead and more
  • Track serial number-specific sales history
  • Review detailed specs for thousands of current and historical models offers a number of platform subscriptions based on each user’s needs: Equipment Manager, Estimator, Renter/Seller, Finance and Insurance. These subscriptions also offer exclusive access to the complete versions of popular reports such as the new EquipmentWatch Market Report™ and the annual Residual Values Report. Select content is made available for free, including blogs and podcasts with the latest market information and insights. For more information and to subscribe today, visit Concurrently, a Resource Library, housing Product Guides and an extensive Dictionary, was launched in support of customer success.


EquipmentWatch is the trusted source for heavy equipment data and intelligence. EquipmentWatch produces the leading database information products for the construction equipment industry and is the world leader in heavy construction research and serves more than 15,000 professional, high-volume users of construction and lift-truck data. Our online and print products are valuable tools in decisions surrounding the purchase, valuation, operation, and disposal of equipment.


For nearly 50 years, EquipmentWatch has served contractors, equipment manufacturers, dealers, rental companies, lenders and insurers, and government agencies involved in heavy civil construction.


About Penton

Penton is an innovative information services company that empowers 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.


Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit or follow us on Twitter @PentonNow.





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