Market Popularity
Market Popularity is a proprietary metric calculated by EquipmentWatch to determine a model’s popularity relative to other models within the same equipment category.
Popularity is calculated using transactional data collected within a rolling 12-month period. After finding the unit volume for each model, a percentile-based distribution is created for the entire category. Based on the number of records observed, the model will fall into one of 5 percentiles of the distribution. Each percentile corresponds with one of the popularity levels shown below.
Market Popularity Levels:
- Rare – to 20%
- Uncommon – 21% to 40%
- Common – 41% to 60%
- Popular – 61% to 80%
- Very Popular – above 80%